> For the complete documentation index, see [llms.txt](https://help.bizmachine.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.bizmachine.com/en/api-and-integrations/crm-integration.md). # CRM integration How to connect BizMachine Prospector to your CRM: native Raynet integration, Pipedrive through Make.com, iFrame for Salesforce and Dynamics, and other CRMs. *Updated: 5 October 2026* You can connect BizMachine Prospector to a CRM system through the Prospector API. We use Make.com as the integration platform, most often for Pipedrive and HubSpot, but other CRMs can be connected too. For Raynet, a native integration is available that needs no extra tool. An alternative is the Prospector iFrame, which is typically used in Salesforce or MS Dynamics. *** ### Raynet: native integration Raynet CRM includes a direct integration with BizMachine Prospector that needs no extra tool. The integration updates company data on account cards automatically, shows the full Prospector profile, and transfers companies from Prospector based on a label. Detailed activation steps, the list of synchronized fields and the automatic transfer settings: [How to set up the Raynet integration with Prospector](/en/api-and-integrations/raynet-integration.md) *** ### Pipedrive: integration through Make.com Pipedrive connects to BizMachine Prospector through the Make.com platform. We are happy to help you with the configuration. ![Make.com scenario connecting Pipedrive with the BizMachine API](https://247275268-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FYkl7SJ14Nk0vzhVx7upl%2Fuploads%2Fgit-blob-306687fd7d6835b1628954b670dff371222f6026%2Fcrm-integration-make-scenario-pipedrive.png?alt=media) #### 1. Company data enrichment The sales rep enters only the Company ID, and all the selected BizMachine fields are filled in automatically. You choose which data you want to have in Pipedrive. This typically includes basic company information (address, Company ID, VAT ID, phone, email, website), basic metrics (revenue, number of employees, assets), risk indicators, a description of the business, and a direct link to the profile in Prospector. You can run the enrichment in two ways: * **Instant action:** runs automatically when a new organization is created in Pipedrive. The data is available right away. * **Scheduled action:** the scenario goes through a defined Pipedrive filter at regular intervals (for example twice a day) and fills in or updates the data. #### 2. Creating organizations in Pipedrive An organization with the **To Pipedrive** label in Prospector is created in Pipedrive automatically. You can assign the label one company at a time, or in bulk after you filter a segment (location, revenue, NACE, number of employees and so on). ![The To Pipedrive label on a company card in Prospector](https://247275268-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FYkl7SJ14Nk0vzhVx7upl%2Fuploads%2Fgit-blob-c1bd782204ae8f59b85602852e7e6f0f83e8d497%2Fcrm-integration-label-to-pipedrive.png?alt=media) #### 3. Labeling organizations from Pipedrive in Prospector Companies recorded in Pipedrive automatically get the **In Pipedrive** label in Prospector. This makes it easier to filter them out when you search for new companies, and to work with them directly in Prospector. Optionally, you can also distinguish them by the assigned sales rep. ![The In Pipedrive label on a company card in Prospector](https://247275268-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FYkl7SJ14Nk0vzhVx7upl%2Fuploads%2Fgit-blob-c2c34c3e54b9f8f4431f3ea7a52d2d8288ee775d%2Fcrm-integration-label-in-pipedrive.png?alt=media) #### 4. Linking organizations to persons in Pipedrive When an organization is transferred from Prospector to Pipedrive, it can be linked automatically to a specific contact person in Pipedrive. #### 5. Creating deals automatically Based on a condition you define, a deal can be created in Pipedrive automatically and assigned to the right sales rep. The condition can be a label being assigned, an organization being created, or **a signal recorded on a specific company** in Prospector. *** ### Salesforce, Dynamics, HubSpot and other CRMs We also build integrations with other CRM systems: Salesforce, Microsoft Dynamics, HubSpot and others. The scope and the connection method depend on the specific CRM and on your requirements. Interested in an integration with another CRM? Contact us and we will discuss the options. *** ### Prospector iFrame Instead of importing data, you can show the whole Prospector profile directly in your CRM through an iFrame, as a separate tab on the company card. Your sales reps then have access to current data without switching to another tool. The iFrame can be integrated into most CRM systems, for example Salesforce, Microsoft Dynamics or Raynet (in Raynet, the iFrame is part of the native integration). ![Prospector iFrame shown in Raynet CRM, on the Data from prospector tab of a company card](https://247275268-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FYkl7SJ14Nk0vzhVx7upl%2Fuploads%2Fgit-blob-5e5e75f90ed8912b4c5f54b15103eb20a6729810%2Fcrm-integration-raynet-iframe.png?alt=media) *** ### How do I start with an integration? 1. Contact your sales representative or support at 2. Arrange a call with an integration specialist